FEAR. Fear immobilizes us. Fear prevents us from going further. A great post PuffNoMore and fear was a great reason why people don't quit smoking. If we could remove that fear and get people to BELIVE that there is nothing to fear, many more would quit.
We value N.O.P.E. (Not One Puff Ever), so perhaps we need an acronym for FEAR.
Please submit your answer that might help someone conquer their fear of quitting smoking